Madison
73° F
Scattered Clouds
Scattered Clouds
Advertisement

Ridesharing app Uber arrives in Madison

Published On: Mar 07 2014 12:55:36 PM CST

PHOTO COURTESY OF UBER

Milwaukee Bucks player Brandon Knight was the first rider to use Uber in Milwaukee last month.

MADISON, Wis. -

Madison is now one of the eighty-plus cities around the world where on-demand transportation app Uber is available. The service officially launched in Madison Thursday.

“Uber is everyone’s private driver,” says Nick Anderson, the GM for Uber in Wisconsin. “Think of it as being able to get in a car at the touch of a button on your smartphone.”

Here’s how Uber works: You download the free app onto your iPhone or Android, create an account, add your credit card information (which you’ll only have to do once), and order a car either to your current location or specify another spot. In five to ten minutes, your ride shows up. Once you’re at point B, the bill, including tip, is taken care of through the app. No need to get out cash or sign anything.

Uber offers a few different kinds of rides. UberBLACK, which launched in Milwaukee last month, provides luxury vehicles like SUVs and town cars. In Madison, the service that’s available is called uberX. It’s a rideshare program that Anderson says is less expensive than a traditional taxi ride. Fares are based on time and distance.

Read more from Madison Magazine

Advertisement
  • iOS 8

    From Apple

    Best new Apple iOS 8 features

    Apple's iOS 8 is here, and it's packed with slick new features. Take a look at some of the best changes to the latest version of the popular mobile operating system.

  • Testing for Ebola

    REUTERS/Misha Hussain

    Common myths about Ebola

    At least eight Ebola aid workers and journalists were reportedly murdered in a remote village in Guinea in a brutal example of growing distrust locals have of foreigners coming to help stem the mushrooming health crisis. Take a look at common myths about the deadly virus.

  • Police lights file 2

    Ridiculous 911 calls

    Have you ever considered calling 911 because of a massive spider in your house? How about because a McDonald's employee got your order wrong? Take a look at some of the strangest reasons people have recently called 911.

  • C3K-EVENTS

    Events calendar

    Looking for something to do? Visit Channel 3000's events section featuring dining, food, music and family-friendly events throughout Madison and the surrounding area.

  • Get your weather app

    Channel3000.com and WISC-TV3 deliver local forecasts, live radar, school closings and alerts for Madison and South Central Wisconsin to iOS or Android devices.

  • Learn more about WISC-TV

    Meet the News 3 staff, learn about our newscasts, search our job postings and find out how to contact us.

Advertisement