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Ridesharing app Uber arrives in Madison

Published On: Mar 07 2014 12:55:36 PM CST

PHOTO COURTESY OF UBER

Milwaukee Bucks player Brandon Knight was the first rider to use Uber in Milwaukee last month.

MADISON, Wis. -

Madison is now one of the eighty-plus cities around the world where on-demand transportation app Uber is available. The service officially launched in Madison Thursday.

“Uber is everyone’s private driver,” says Nick Anderson, the GM for Uber in Wisconsin. “Think of it as being able to get in a car at the touch of a button on your smartphone.”

Here’s how Uber works: You download the free app onto your iPhone or Android, create an account, add your credit card information (which you’ll only have to do once), and order a car either to your current location or specify another spot. In five to ten minutes, your ride shows up. Once you’re at point B, the bill, including tip, is taken care of through the app. No need to get out cash or sign anything.

Uber offers a few different kinds of rides. UberBLACK, which launched in Milwaukee last month, provides luxury vehicles like SUVs and town cars. In Madison, the service that’s available is called uberX. It’s a rideshare program that Anderson says is less expensive than a traditional taxi ride. Fares are based on time and distance.

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