An array of interests including business groups and liberal health care advocates are united in pressuring Gov. Scott Walker to create a state-run exchange under the federal health care law.
Walker faces a Friday deadline to tell President Barack Obama's administration what he intends to do.
The governor met privately with advisers immediately after Obama won re-election and had no plans to publically announce what direction he's headed until after Monday.
Walker has three choices: create a state-run virtual marketplace for the public to shop for private insurance; let the federal government set it up; or a combination approach.
Those with an interest in the process contacted by The Associated Press said they have not been involved with Walker's administration on coming up with a plan.