Madison
82° F
Partly Cloudy
Partly Cloudy
Advertisement

'Sushi cats:' The (weird) new trend in Japan

Published On: May 16 2013 10:21:25 AM CDT
Updated On: May 20 2013 10:27:36 AM CDT
Sushi cats

via Lost at E Minor

A bizarre new ad campaign brings new meaning to the word "catfish" and is causing a buzz in Japan.

The Tange & Nakimushi Peanuts company has created a range of prints featuring cats resting on sushi rolls, calling them "Sushi cats," or Neko-Sushi in Japanese.

While some of the cats look somewhat cute posing on sticky rice, others appear terrified and some are just downright strange.

But that hasn't stopped them from gaining a cult-like following in Japan and elsewhere around the world.

The cats already have their own Facebook page, along with postcards and photos (only available in Japan) and a mobile game app you can download, according to The Daily Mail.

The company even put together a tongue-in-cheek video titled "The History Of Sushi Cats Explained," suggesting the cats have been around for centuries and can even be found in early cave paintings.

Cute meme? Or just plain weird?

Advertisement
  • Get your weather app

    Channel3000.com and WISC-TV3 deliver local forecasts, live radar, school closings and alerts for Madison and South Central Wisconsin to iOS or Android devices.

  • Learn more about WISC-TV

    Meet the News 3 staff, learn about our newscasts, search our job postings and find out how to contact us.

  • Jake & Duke DeForest

    Jake & Duke DeForest

    Your pet photos

    Email us a picture of you and your pet and we'll use it in out Pet Walk segment which airs every weekday morning at 6:40. Include your name, your pet's name and where you're from. Email to petwalk@wisctv.com.

Advertisement