Madison
59° F
Partly Cloudy
Partly Cloudy
Advertisement

Mountain Dew pulls 'racist' ad

Published On: May 02 2013 03:25:10 PM CDT   Updated On: May 05 2013 06:24:46 AM CDT
Mountain Dew ad

Screengrab

A Mountain Dew commercial is pulled following numerous complaints that it's too violent against women and promotes racial stereotypes.

One critic called it "arguably the most racist commercial in history."

The ad is part of a series developed by rapper Tyler, The Creator, and depicts a battered white woman on crutches being urged to identify a suspect out of a lineup of black men, The Associated Press reported.

A goat is included in the lineup and makes threatening comments to the woman, such as "I’mma get outta here and I’mma do you up."

She eventually screams and runs away, shouting "I can't do this, no no no!"

PepsiCo Inc. said it understood how the ad could be seen as offensive, and has taken it offline.

"We apologize for this video and take full responsibility," PepsiCo said in a statement. "We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well."

Advertisement
  • Nepal earthquake aftermath

    Omar Havana/Getty Images

    Nepal earthquake: Aftershocks, aftermath

    A major 7.8 earthquake hit Kathmandu mid-day on Saturday. Many houses, buildings and temples in the capital were destroyed, leaving thousands dead or trapped under the debris as emergency rescue workers attempt to clear rubble and find survivors.

  • Baltimore police protests 8

    Alex Wong/Getty Images

    Violence, arrests at Baltimore police protest

    A peaceful demonstration in Baltimore on Saturday came to an end when police in riot gear tried to hold a line, and a few protesters vandalized police cars, threw objects at officers, cursed at them and scuffled with them.

  • PHOTOS: Viewers drop off sensitive documents for Shredfest

    The WISC-TV studio parking lot was busy with hundreds of viewers bringing their sensitive documents to be destroyed as part of Shredfest with the Better Business Bureau Saturday morning.

    A combined 1,295 cars dropped off bags of papers at WISC-TV on Raymond Road and SVA Certified Public Accountants firm on John Q. Hammons Drive.

    News 3 and Better Business Bureau team members unloaded bags of documents from viewers' cars and Pellitteri Waste Systems' Data Destruction team put the papers into the shredding trucks.

Advertisement