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Mountain Dew pulls 'racist' ad

Published On: May 02 2013 03:25:10 PM CDT
Updated On: May 05 2013 06:24:46 AM CDT
Mountain Dew ad

Screengrab

A Mountain Dew commercial is pulled following numerous complaints that it's too violent against women and promotes racial stereotypes.

One critic called it "arguably the most racist commercial in history."

The ad is part of a series developed by rapper Tyler, The Creator, and depicts a battered white woman on crutches being urged to identify a suspect out of a lineup of black men, The Associated Press reported.

A goat is included in the lineup and makes threatening comments to the woman, such as "I’mma get outta here and I’mma do you up."

She eventually screams and runs away, shouting "I can't do this, no no no!"

PepsiCo Inc. said it understood how the ad could be seen as offensive, and has taken it offline.

"We apologize for this video and take full responsibility," PepsiCo said in a statement. "We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well."

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