Madison
27° F
Overcast
Overcast
Advertisement

McFlop: McDonald’s stuck with millions of unsold wings

Published On: Dec 24 2013 08:12:35 PM CST
Updated On: Dec 23 2013 10:38:28 AM CST
McDonald's blurb

Stringer/Reuters

McDonald's has over 10 million pounds of frozen chicken wings it needs to get rid of due to a failed promotion.

A huge stockpile of unsold Mighty Wings left over from the new product's promotion are now sitting in frozen storage, reports The Wall Street Journal. The fast food giant originally ordered 50 million pounds of wings to launch the spicy, bone-in chicken wings but still have about 20 percent left because the item was not popular enough with McDonald's customers.

Potential reasons for the failure are the price, the spice (CEO Don Thompson reportedly stated that the wings were too spicy for many customers) or the fact that they look too similar to the already popular chicken nuggets.

McDonald's is currently working on a plan to get rid of the excess wings. 

Advertisement
  • Time for Kids - Explore the Outdoors

    Dean Clinic and WISC-TV3 are focusing on a year-long campaign to get kids off their electronics and into the outdoors.

  • Learn more about WISC-TV

    Meet the News 3 staff, learn about our newscasts, search our job postings and find out how to contact us.

  • Chopper in Janesville

    Chopper in Janesville

    Your pet photos

    Email us a picture of you and your pet and we'll use it in out Pet Walk segment which airs every weekday morning at 6:40. Include your name, your pet's name and where you're from. Email to petwalk@wisctv.com.

Advertisement