69° F

Grant expected to generate $8 million in revenue in Madison

Published On: Aug 21 2013 09:35:17 PM CDT


The Madison Area Sports Commission announced it received a $23,000 Joint Effort Marketing grant from the Wisconsin Department of Tourism Wednesday.

Grant dollars will go toward funding print, online and broadcast advertising, website development and trades-how fees, according to the release. Online advertising will include tapping into existing resources, such as the University of Wisconsin Badgers website, to target existing sports fans.

Goals for the project include 22 events that generate 21,000 future visitor room nights with a total estimated economic impact of $8 million.

The Madison Area Sports Commission works to bring sports events and competitions to the Madison area, according to the release.

“The funds provided by this grant will help promote the region as a destination for sports and grow the local tourism economy,” Stephanie Klett, tourism secretary, said in the release.

The Madison Area Sports Commission markets the Madison area as a premier destination for sporting events, according to the release. The organization places an emphasis on attracting new events to generate overnight room stays and utilize existing sports facilities, parks, roads, trails and other venues.

In 2013, the Department of Tourism funded 56 JEM projects, awarding a total of nearly $1.2 million, according to the release. Visitor expenditures driven by the marketing from the projects is expected to exceed $36 million.

Officials said direct visitor spending in Dane County during 2012 was $971.4 million, which was up nearly 9 percent from the previous year.

JEM grant funds are available to nonprofit organizations for the promotion of Wisconsin tourism events and destinations, according to the release. The state can fund up to 75 percent of a project’s first-year advertising and marketing costs, and provide support for second- and third-year plans until projects become self-sustaining.

For more information on the JEM program, click here.

  • Buddy Check 3

    Learn more about Buddy Check and sign up to get a reminder to perform a self-exam and remind your friends to do the same.

  • Jack in Madison

    Jack in Madison

    Your pet photos

    Email us a picture of you and your pet and we'll use it in out Pet Walk segment which airs every weekday morning at 6:40. Include your name, your pet's name and where you're from. Email to

  • Time for Kids - Explore the Outdoors

    Dean Clinic and WISC-TV3 are focusing on a year-long campaign to get kids off their electronics and into the outdoors.