44° F

Check out WISC-TV on Roku

Published On: Apr 12 2011 02:24:25 AM CDT   Updated On: Apr 12 2011 03:11:51 AM CDT
Roku media streamer

Roku media streamer

WISC-TV and were the first local news channel delivering content to the Roku media player.

The Roku platform represents an opportunity for content owners and publishers to reach their audience in a new, non-traditional way by using a broadband connection in the home to deliver high-quality content to television sets.

"The Roku Channel Store turns the Roku player into the world's first open platform designed specifically for the TV," said Anthony Wood, founder and CEO of Roku, Inc. "Local content producers like WISC-TV can deliver their online video directly to consumers without having to go exclusively through cable operators and satellite networks providing an entirely new distribution channel overnight."

Roku estimates tens of thousands of its Roku players have been sold in Wisconsin.

"For years TV stations have been posting their video on the web and now their web video is easily available on TV sets," said Wood. "In addition, displaced residents across the country can tune into the local news of their choice as more channels like WISC-TV come to the Roku platform."

Customers can add the WISC-TV channel to their Roku player by going into the Roku Channel Store on their TV and look under the News section. The channel and its content are free.

Morgan Murphy Media is a Madison, Wis.,-based media company with TV stations in Madison and La Crosse Wis., Spokane, Yakima and Kennewick, Wash., and radio stations in Spokane and Platteville, Wis. Morgan Murphy Media also operates Madison Magazine, a monthly business and lifestyle publication.

  • World Series Game 1 Progressive Field wide shot

    Jason Miller/Getty Images

    2016 World Series: Cubs even things up

    The 2016 World Series started Oct. 25, at Progressive Field in Cleveland, with the National League champion Chicago Cubs and the American League champion Cleveland Indians.

  • PHOTOS: Vilas Zoo announces new holiday lights exhibit

    The Henry Vilas Zoo will light up nights this holiday season with its new Zoo Lights event. The Zoo Lights exhibit will offer zoo-goers a stroll down Candy Cane Lane with festive lights and sounds. Zoo organizers announced the Zoo Light exhibit Wednesday and said thousands of lights will transform the zoo into a winter wonderland Nov. 25-Jan. 1.

    Admission is $7 and Zoo Lights will run Thursdays through Sundays beginning at 5:30 p.m.

  • Takata air bag recall by the numbers - blurb

    Joe Raedle/Getty Images

    Takata air bag recall by the numbers

    Millions of cars have been recalled due to defective Takata air bags across the world. One in every 10 cars in the U.S. is affected by the recall, Automotive News reports. The publication is calling this the "recall of the century," as up to 90 million more recalls are possible.