Madison
53° F
Mostly Cloudy
Mostly Cloudy
Advertisement

Miller-Brewers partnership to continue

Published On: Feb 26 2013 06:31:23 PM CST
MILWAUKEE -

MillerCoors and the Brewers Tuesday announced their partnership will continue with a multi-year sponsorship renewal to keep Miller Lite as the team's exclusive beer sponsor. Financial terms and length of the renewal were not disclosed.

The sponsorship includes in-stadium signage, advertising on TV and radio, Brewer game broadcasts and exclusive consumer promotions, among other things.

The new Miller Lite Party Deck also opens this season. It's a 1,400-square foot deck with 70 seats above the Miller Park right field Loge bleachers.

The Miller-baseball connection dates back to 1953 when Frederick Miller, the great grandson of the brewery's founder, helped bring the Braves to Milwaukee.

Advertisement
  • Buddy Check 3

    Learn more about Buddy Check and sign up to get a reminder to perform a self-exam and remind your friends to do the same.

  • Cruiser

    Cruiser

    Your pet photos

    Email us a picture of you and your pet and we'll use it in out Pet Walk segment which airs every weekday morning at 6:40. Include your name, your pet's name and where you're from. Email to petwalk@wisctv.com.

  • Time for Kids - Explore the Outdoors

    Dean Clinic and WISC-TV3 are focusing on a year-long campaign to get kids off their electronics and into the outdoors.

Advertisement