Madison
68° F
Clear
Clear
Advertisement

Miller-Brewers partnership to continue

Published On: Feb 26 2013 06:31:23 PM CST
MILWAUKEE -

MillerCoors and the Brewers Tuesday announced their partnership will continue with a multi-year sponsorship renewal to keep Miller Lite as the team's exclusive beer sponsor. Financial terms and length of the renewal were not disclosed.

The sponsorship includes in-stadium signage, advertising on TV and radio, Brewer game broadcasts and exclusive consumer promotions, among other things.

The new Miller Lite Party Deck also opens this season. It's a 1,400-square foot deck with 70 seats above the Miller Park right field Loge bleachers.

The Miller-baseball connection dates back to 1953 when Frederick Miller, the great grandson of the brewery's founder, helped bring the Braves to Milwaukee.

Advertisement
  • American flag hanging down

    Memorial Day by the numbers

    Memorial Day is a time to reflect on those who've died in service to the country while also being widely considered the unofficial start to summer for many Americans. Take a look at the numbers behind the holiday.

  • American flag, soldier's hat, Memorial Day, Veterans Day

    Karen Barefoot/SXC

    Memorial Day: A history in pictures

    As you wrap up the holiday weekend, look back at the history of Memorial Day through old and new images.

  • Misconceptions - Underemployed

    freeimages.com

    Misconceptions about life after college

    Accenture surveyed around 1,000 student who are newly entering the job market for 2016, in addition to those who graduated within the last two years, Yahoo News reports.

    This year overall is looking bright for the class of 2016, but there is data that shows trends new grads shouldn't overlook.

Advertisement