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Honest Tea placed unmanned kiosks full of tea bottles for people to take in cities across the U.S. The only catch? The company asked people to pay $1 for each beverage, using an honor system.
The campaign was meant to be a fun social experiment to find out who, and who isn’t, honest.
From July 8-18, 61 total locations throughout the country were tested, with data collected on how many people paid for the beverages. Overall, Americans were 92 percent honest.
Here are the most and least honest states, according to the percentage of customers who paid for the tea they took.
The second least honest state was West Virginia, with only 85% of customers paying for the tea they took.
The least honest state was Washington, D.C., with only 80% of customers paying for the tea they took.
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Alberto E. Rodriguez/Getty Images for MPTF
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She's convinced that she caught it on a gummy worm (I secretly switch the bait when she wasn't looking). She reeled it almost all the way in and then she got scared / excited when she saw it :)
Whether you're in a boat, on a bank or on a pier, we want a photo of your big catch. Share with us.
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Toby and Fiji
Email us a picture of you and your pet and we'll use it in out Pet Walk segment which airs every weekday morning at 6:40. Include your name, your pet's name and where you're from. Email to firstname.lastname@example.org.
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