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Honest Tea placed unmanned kiosks full of tea bottles for people to take in cities across the U.S. The only catch? The company asked people to pay $1 for each beverage, using an honor system.
The campaign was meant to be a fun social experiment to find out who, and who isn’t, honest.
From July 8-18, 61 total locations throughout the country were tested, with data collected on how many people paid for the beverages. Overall, Americans were 92 percent honest.
Here are the most and least honest states, according to the percentage of customers who paid for the tea they took.
The second least honest state was West Virginia, with only 85% of customers paying for the tea they took.
The least honest state was Washington, D.C., with only 80% of customers paying for the tea they took.
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