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'Airplane!' duo to unveil new Wisconsin tourism ad

Published On: Mar 18 2013 06:44:20 AM CDT

The director and star of the 1980 comedy hit "Airplane!" are flying in to Wisconsin again.

David Zucker and Robert Hays will be in Madison on Monday to unveil a new TV spot promoting the state as a tourism destination. Their appearance coincides with a statewide conference on tourism.

Zucker directed the commercial last summer on Plum Lake in Sayner. Hays, best known as the pilot from the film hit, plays a befuddled fisherman in the ad.

It's due to begin running in May in Chicago, Minneapolis-St. Paul, eastern Iowa and Milwaukee.

Gov. Scott Walker and state lawmakers will take part in the three-day tourism conference.

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