Madison
58° F
Scattered Clouds
Scattered Clouds
Advertisement

New grocery store signs on for east side development

By Emily Kumlien, ekumlien@wisctv.com
Published On: Jan 15 2014 10:09:20 PM CST
Updated On: Jan 16 2014 09:17:16 AM CST

Proposed development in 800 block of East Washington Avenue

MADISON, Wis. -

A new plan is in place for a development for apartments and a grocery store on Madison's east side.

The project, located in the 800 block of East Washington Avenue, used to be the home to Occupy Madison.

Gebhardt development was unable to make a deal with Metcalfe's Market for a grocery store at the site earlier this year and now a new store has been chosen.

Festival Foods will be opening their first store in Madison. They're already in La Crosse, Eau Claire and Green Bay with 18 stores throughout the state. The hope is this new store is just what the neighborhood needs.

When it comes to grocery shopping, there are no shortages of options in Madison and now residents can add Festival Foods to the list.

"They started in La Crosse, moved across the state to the Green Bay area, now this move into Madison and Fort Atkinson is a big jump up for them and represents their continued ability to grow," said Brandon Scholz, the president and CEO of Wisconsin's Grocers Association.

Scholz said Festival Foods did its homework and can compete in Madison and Fort Atkinson.

"If you look at their stores in other parts of the state they have a second floor community room, huge delis, a play area for the kids. They all try to find something a little different," Scholz said.

"It looks like it's a really good fit," Madison alder Ladell Zellers said. "I mean, there really isn't a lot that is within an easy walking distance of that neighborhood. To have something what looks to be this good, so close, I think people are pretty excited."

Zellers said with Festival Foods now in, the $65 million project will go forward.

"The reaction seems to be, 'Go for it,' so I am satisfied and the neighborhood is satisfied that we have a good project," Zellers said.

Zellers admits she had never heard of Festival Foods before they joined the development project but believes the store will cater to the neighborhood.

Details are still being finalized for the project but the hope is to break ground this spring.

Advertisement
  • Marysville Pilchuck school shooting 4

    KOMO

    2 dead in school shooting near Seattle, sources say

    A school shooting has been reported at Marysville-Pilchuck High School in Marysville, Washington, about 35 miles north of Seattle.

  • Craig Spencer

    America's Ebola patients

    An American doctor who was working with Ebola patients in Guinea was been diagnosed with the disease after returning to New York. Learn more about him and America's other Ebola victims.

  • Hot peppers

    Karimala/iStock

    Notable food recalls

    A North Carolina producer of peppers and hot sauces is voluntarily recalling 6,215 pounds of fresh serrano chili peppers because some tested positive for salmonella. Here are other notable food recalls that made headlines.

  • jack-o-lantern Halloween pumpkin

    Juliet James/SXC

    Halloween

    Games, recipes, trick-or-treating, scary movies and everything else you need to make your Halloween extra spooky.

  • Politician, politics, debate, election

    iStock / bns124

    Election Coverage

    Get up-to-date on political stories, Reality Check the latest political ads, learn about the candidates and find election results in our special section.

  • Ebola virus pink

    CDC

    Ebola special coverage

    Get the latest news on the Ebola outbreak and resources to help you learn more about the deadly virus.

Advertisement