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Golf course apologizes for 9/11 promotion

Published On: Sep 09 2013 10:09:21 PM CDT
Updated On: Sep 10 2013 06:13:39 PM CDT
MIDDLETON, Wis. -

A golf course is apologizing for its promotion that would have given customers a steep discount on golf on the anniversary of 9/11.

The golf course, Tumbledown Trails, offered nine holes for $9.11 and 18 holes for $19.11 to commemorate the 12th anniversary of the 9/11 attacks. The coupon could be found in an area newspaper and was featured on a media blog before going somewhat viral.

Several people commented about the company’s advertisement, saying it was unpatriotic or disgraceful. Others came to the company’s defense.

The company issued this apology on Facebook Monday:

“We would first like to apologize to everyone that we have upset or feels we have disrespected in any way. By no means did we mean to do this. Here is what we will do this Wednesday 9/11; we will still let all that have tee times booked play for the previous rates we posted. Then for all other golf that day we would like to donate the dollar difference between our normal rate and the previous price for the day to the 9/11 Memorial. We hope that everyone will now see this as a positive as we really meant it to be. Again we do sincerely apologize for offending anyone and hope that you do accept our sincere apology.”

Later Monday night, the company issued two more posts, saying it is a family-owned business that gives 20 percent off to police, fire, emergency and military members every day.

The owner said they’ve done the promotion for two years without complaint. He said he never meant to be hurtful and he’s definitely not making any money off the deal.

“This is a good learning lesson for me. There are other ways to do this and still honor them, which is what we’re learning from, but are you going to continue to kick me in the teeth when I’m down and I’m saying, ‘I’ve had enough? I understand?’” said Marc Watts, owner of Tumbledown Trails.

The course will be open Wednesday for already-scheduled tee times. Watts said he will likely donate some money to a 9/11 cause from Wednesday's tee times.

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