Madison
41° F
Clear
Clear
Advertisement

Dispatchers hope catchy PSA will reduce response times

Published On: Mar 11 2014 06:33:51 PM CDT

Channel3000.com file photo

JANESVILLE, Wis. -

Each day nearly one-third of Rock County’s 911 phone calls are not emergencies.

Calls about noisy neighbors or barking dogs clog phone lines and could prevent real emergencies from becoming top priority.

To combat the confusion, dispatchers have put out a music video reminding residents about the nonemergency phone number and when it’s appropriate to call 911.

Rock County officials hope the jingle will help them respond to life or death situations faster.

“We start taping before the call taker picks up, and I don’t know how many times, even just for two rings, someone’s pleading for you to pick up the phone. So when you’re hearing someone saying, ‘Oh my god, pick up, pick up, pick up,’ two seconds, five seconds makes a big difference when someone is not breathing or your house if on fire,” Rock County Communications Director Kathy Sukus said.

The public service announcement was filmed at the town of Beloit Fire Department.

Rock County dispatchers want the jingle to get stuck in everyone’s head that the nonemergency number is 608-757-2244.

)

Advertisement
  • jack-o-lantern Halloween pumpkin

    Juliet James/SXC

    Halloween

    Games, recipes, trick-or-treating, scary movies and everything else you need to make your Halloween extra spooky.

  • Politician, politics, debate, election

    iStock / bns124

    Election Coverage

    Get up-to-date on political stories, Reality Check the latest political ads, learn about the candidates and find election results in our special section.

  • Ebola virus pink

    CDC

    Ebola special coverage

    Get the latest news on the Ebola outbreak and resources to help you learn more about the deadly virus.

Advertisement