Madison
75° F
Mostly Cloudy
Mostly Cloudy
Advertisement

Behind the scenes of ‘Inside the Pitch’

By Adam Schrager, aschrager@wisctv.com
Published On: Dec 24 2013 03:11:03 PM CST
Updated On: Nov 13 2013 09:07:48 PM CST
MADISON, Wis. -

News3 photojournalist Jeremy Nichols set up three hidden cameras for the News 3 Investigates special, "Inside the Pitch," which chronicled a high-stakes sales pitch designed to convince an area woman to transfer her timeshare deed for a fee of $4,995.

The pictures were taken from the point of view of Mike Lacore, the Freedom Choice Solutions salesman, before he arrived at the home.

The sound for the conversation was recorded by a wireless microphone placed inside the fruit bowl.

Beyond the table on the kitchen island, there is a book sitting on top of a piece of Tupperware. Inside that Tupperware is a video camera.

A second camera was not moved for the occasion. It normally lives in the cabinet above the woman's phone, which is why it blended in so easily.

Both of those cameras were unmanned for the purposes of this undercover shoot. Jeremy operated the third camera. His News3 station camera was on the other side of the glass door facing the kitchen during the pitch. The camera and those involved in the pitch were only separated by a plant and an outdoor patio.

Advertisement
  • Kenneth Bae, Matthew Miller, Jeffrey Fowle

    CNN

    Who are 3 Americans detained in North Korea?

    Matthew Todd Miller, a 24-year-old from California, has been convicted of "acts hostile" to North Korea and sentenced to six years of hard labor. Learn more about the three Americans currently being detained in North Korea.

  • iOS 8

    From Apple

    Best new Apple iOS 8 features

    Apple's iOS 8 is here, and it's packed with slick new features. Take a look at some of the best changes to the latest version of the popular mobile operating system.

  • Testing for Ebola

    REUTERS/Misha Hussain

    Common myths about Ebola

    At least eight Ebola aid workers and journalists were reportedly murdered in a remote village in Guinea in a brutal example of growing distrust locals have of foreigners coming to help stem the mushrooming health crisis. Take a look at common myths about the deadly virus.

  • C3K-EVENTS

    Events calendar

    Looking for something to do? Visit Channel 3000's events section featuring dining, food, music and family-friendly events throughout Madison and the surrounding area.

  • Get your weather app

    Channel3000.com and WISC-TV3 deliver local forecasts, live radar, school closings and alerts for Madison and South Central Wisconsin to iOS or Android devices.

  • Learn more about WISC-TV

    Meet the News 3 staff, learn about our newscasts, search our job postings and find out how to contact us.

Advertisement