Madison
56° F
Mostly Cloudy
Mostly Cloudy
Advertisement

ATS Coupe, new Cadillac logo debut in Detroit

By Frederick Olson, Automotive Contributor
Published On: Jan 14 2014 09:22:15 AM CST
Updated On: Apr 30 2014 01:23:19 PM CDT

Image: Cadillac

DETROIT -

Cadillac used the North American International Auto Show in Detroit Tuesday to unveil its new ATS Coupe and its new logo.

First, the car. The ATS Coupe is built on the same platform as the popular ATS Sedan. It's smaller than the Cadillac CTS, which is also available as a sedan or coupe.

The ATS Coupe is squarely targeting competitors like the BMW 4-series and the Mercedes-Benz C-Class.

The Cadillac hopes to take on that competition with two engine choices. There's a 2-liter four-cylinder turbo that generates 272 horsepower, or you can have a 3.6-liter V-6 engine with 321 horsepower. The coupe is available in rear-wheel-drive or all-wheel-drive configurations.

Inside, there's a nine-speaker Bose sound system with an active noise-canceling feature that minimizes road and wind noise. Cadillac is also blending a mix of materials in the cabin with extensive use of leather, aluminium, carbon fiber and wood.

The speedometer and navigation directions can be projected on the windshield as part of a heads-up display in front of the driver. Or the driver can customize the three-window instrument cluster, which includes a 5.7-inch screen.

While cars typically get redesigned every four to five years, car logos tend to stick around much longer. That's why it's refreshing to see that Cadillac has updated its logo with a wider, cleaner crest, and the logo drops the wreath around the crest.

Watch for the new logo on the new ATS Coupe late this summer; it is expected to appear on other Cadillac models for the 2015 model year.

Advertisement
  • Marysville Pilchuck school shooting 4

    KOMO

    2 dead in school shooting near Seattle, sources say

    A school shooting has been reported at Marysville-Pilchuck High School in Marysville, Washington, about 35 miles north of Seattle.

  • Craig Spencer

    America's Ebola patients

    An American doctor who was working with Ebola patients in Guinea was been diagnosed with the disease after returning to New York. Learn more about him and America's other Ebola victims.

  • Hot peppers

    Karimala/iStock

    Notable food recalls

    A North Carolina producer of peppers and hot sauces is voluntarily recalling 6,215 pounds of fresh serrano chili peppers because some tested positive for salmonella. Here are other notable food recalls that made headlines.

  • jack-o-lantern Halloween pumpkin

    Juliet James/SXC

    Halloween

    Games, recipes, trick-or-treating, scary movies and everything else you need to make your Halloween extra spooky.

  • Politician, politics, debate, election

    iStock / bns124

    Election Coverage

    Get up-to-date on political stories, Reality Check the latest political ads, learn about the candidates and find election results in our special section.

  • Ebola virus pink

    CDC

    Ebola special coverage

    Get the latest news on the Ebola outbreak and resources to help you learn more about the deadly virus.

Advertisement