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What Is TVW?

Published On: Jul 05 2009 03:15:23 AM CDT   Updated On: Oct 16 2009 02:26:14 AM CDT

Even though it's been around for a more than a decade, some people will want to know: Just what is TVW?

Launched in 1996 as WISC-2 to a select audience of cable subscribers, TVW (Television Wisconsin) is available throughout the Madison market on digital channel 3-2, on Charter Cable channel 14, and on DirecTV channel 14.

Station management is enthusiastic about TVW's 2013/2014 schedule.

"We have Katie Couric's show at 9 p.m., we have the Wendy William's Show at 4 p.m., plus great prime time shows," said Jill Sommers, TVW director of programming and operations. "And we're excited about our sports programming."

That sports programming includes "Green and Gold Game Day," which air every Sunday during the Packers season at 10:30 a.m., and "Locker Room Live," which  air every Monday during the Packers season at 6:30 p.m. These shows include previews and recaps of every Packers game, including game analysis and interviews with players and coaches.  Check out their fall premiere in September.

"Katie," is the first-ever talk show starring the former "Today" host and "CBS Evening News" anchor. The program features a mixture of newsmakers and celebrities, and is taped on the day of air to allow Couric to be as timely as possible.

On the other hand, "Wendy Williams Show" is the provocative, must-see talk show at 4pm.  Taped live in New York City, viewers delight over Williams' distinctive and entertaining personality, as well as diverse mix of interviews with celebrity guests plus her "Hot Topics" segment and "Ask Wendy".  The show is truly a reflection on its star and host.

Other additions to the TVW schedule include drama favorites "House," which air back-to-back episodes Tuesdays at 7 p.m. , "Law & Order: SVU," which air back-to-back episodes Mondays at 7 p.m., and "Law & Order :CI," which air back-to-back episodes Wednesday at 7 p.m.

TVW also continues to stress local programming.

"TVW stands for 'Television Wisconsin' and we’ve always tried to stress the local, Wisconsin emphasis in our programming," said general manager Tom Bier.

That emphasis is evident in TVW's weekly local sports talk show "Sidelines," its coverage of University of Wisconsin men's basketball, its weekly Badger wrap-up "Badger Sports Report," and its daily replay of "News 3 This Morning" for those who aren’t able to catch its early live airing on WISC-TV. TVW replays the live 5-7 a.m. hour block weekdays from 7-9 a.m.

TVW is available for free throughout the entire eleven-county Madison viewing area on digital channel 3-2. TVW continues to be available on channel 14 through both Charter Cable and DirecTV.

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