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Sales, profits increase for Dane County businesses

Published On: Dec 05 2012 08:55:57 AM CST
Updated On: Dec 05 2012 09:11:34 AM CST
MADISON, Wis. -

While economic and political uncertainty is still a concern for Dane County businesses, a report released Wednesday showed 2012 was, by many measures, successful for many businesses.

The First Business Economic Survey report states 47 percent of Dane County businesses are expecting an increase in profitability in 2012, compared to 10 percent in 2011. Thirty-seven percent are expecting a decrease.

More businesses are also reporting significant increases in wages. Most reported no significant changes, but trends are positive for all sectors except retail.

Sales revenue for responding businesses also increased 2.7 percent compared to 2011.

The report stated many businesses are experiencing rebounds from trends in the 2011 report. A majority of businesses responding to the survey stated they are exceeding expectations in 2012. Most said they’re at least meeting expectations.

The report is the result of a survey sent to 4,080 businesses in Dane County by the University of Wisconsin business school.

Results of the survey were shared Wednesday morning at the First Business Economic Forum of Dane County held at Monona Terrace.

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